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Organizations of all sizes are realizing the importance of online marketing, especially through search engines. Nowadays, people are more likely to end up on your website via a search engine than going directly to it.
If I had 2 potential prospects for you to talk to... One that is busy and not sure what they want... Or someone who is actively looking for your product or services...
For easy numbers if you take a Keyword that gets 1000 Search a month… And break that down between SEO and paid ads (PPC), here’s what it looks like…