Investment in SEO

Organizations of all sizes are realizing the importance of online marketing, especially through search engines. Nowadays, people are more likely to end up on your website via a search engine than going directly to it. In fact, according to Jupiter Research, a Forrester Research company, 81% of users find their desired destination through a search engine

ORGANIC SEO

• Do you want to get more customers and make more money?
• How would you like to double your business in the next 12 to 24 months? 
• What if you could have a business where prospective customers called or walked in ready to buy? 
• How would that change your business and your life? 
• What would that do to your finances and stress level? 
• What impact would that have on your family?

Search Engine Land did an article on Borrell Associates research where they looked at Enquisite a web analytics company that focuses on search. They track search traffic to more than 5,000 sites, and record millions of search engine click referrals every day. From this information, they see:

• For every 1 click on a paid search result, the organic results generate 8.5 clicks 
• Based on action/conversion tracking, paid search clicks convert, on average, at 1.5X the rate of organic clicks
• (no surprise, since that ad text and landing page is custom optimized by the advertiser) 
• From the numbers above, we can see that the opportunity from organic search is 5.66X that of paid search 
• Spend on SEO is 1/8th of PPC
• Paid Search Agencies earn, on average 10% of their clients' PPC spend (this number may actually be low) 
• By this logic, SEO Agencies earn 1/45th (1 / 5.66 x 8) as much as paid search agencies
• (from a direct keyword-to-conversion path perspective) the direction is crystal clear. Because PPC is easier for advertisers and agencies to value, agencies and businesses are spending many multiples of dollars to get that traffic. 

SEO is where an active seeker finds you... If you do radio or tv... 90% of the listeners or viewers don't care and out of the ones that do you have to get them to hear you and then act on what they hear... Have you ever heard of procrastination... But an active seeker is ready to act because they are already there and wanting what you have.

I don't think I have to give you all the stats on that one because it's just plain common sense... If someone is looking for something all you really have to do is give it to them... They've already overcome the majority of all the hurdles... Like do I need it, should I spend the money, can I afford it, etc... 

What about ROI? SEO and Business profits

There's no problem more profits won't help... So let's reverse engineer more profits... 

More profits come from more customers... More customers come from more leads... So generating more leads becomes the #1 one thing to focus on... 

Because more leads means more profits... The rising tide (Profits) raises all other ships in the harbor.

As important as revenue is, increasing the revenues of a business is not of much value if the expenses incurred to generate that additional revenue increase disproportionately. Some people consider adding additional locations (offices, distribution centers, etc.), or increasing the number of employees or clients or customers a business has as “growing” a business. Certainly any of these things could be used to measure certain aspects of "growth" in a business.

But the bottom line is, it's the money that’s left over after all operating costs, expenses, taxes, wages, and salaries are deducted that really counts. Those monies are called "Profits." 

The truth is, profits are really the only thing that matters. As far as the business and its survival is concerned, it's not about revenue. The owner can't take a vacation with revenue, and they will never expand or eventually sell their business with revenue. Those things can only be done with profits... What’s left over after all expenses, costs, and taxes are paid.

Profits Are Enablers

The simple truth is, profits are not only the lifeblood of a business, they enable a business, the owners of the business, and its employees to do things that they would not otherwise be able to do. The more profits a business produces, the more that can be done... for the business, for the employees, the vendors, the clients and customers, the community, the church, political party, and the charities the business or the owner supports.

The lifestyle that the business owner and his or her family lives currently and will live in their retirement years will be determined by the profits the business generates and more leads equal more profits!