SEO
Search Engine Optimization
SEO is considered the “Holy Grail” of Online Marketing. Let's face it, search engine users are the most target leads you can get... An active seeker looking for your product or services and then your website pops up.
SEO Investment
Enquisite is a web analytics company that focuses on search. They track search traffic to more than 5,000 sites, and record millions of search engine click referrals every day. They see:
* For every 1 click on a paid search result, the organic results generate 8.5 clicks
* Based on action/conversion tracking, paid search clicks convert, on average, at 1.5X the rate of organic clicks
* (no surprise, since that ad text and landing page is custom optimized by the advertiser)
* From the numbers above, we can see that the opportunity from organic search is 5.66X that of paid search
* Spend on SEO is 1/8th of PPC
* Paid Search Agencies earn, on average 10% of their clients' PPC spend (this number may actually be low)
* By this logic, SEO Agencies earn 1/45th (1 / 5.66 x 8) as much as paid search agencies
* (from a direct keyword-to-conversion path perspective)
the direction is crystal clear. Because PPC is easier for advertisers and agencies to value, agencies and businesses are spending many multiples of dollars to get that traffic.
Is SEO a good investment? Considering the data above, it's exceptionally hard to argue otherwise.
SEO vs Traditional Advertising
If I had 2 potential prospects for you to talk to... One that is busy and not sure what they want... Or someone who is actively looking for your product or services... Which would you want to talk to? Which one is more likely to buy?
If you send out a regular ad in print, over the airways, or even on social media, 98% of the people who see it don't care and the 1 or 2% who do... will have to see it how many times before they remember, let alone act on it.
That's why traditional advertising is so expensive. You really don't need all the stats on that one because it's just plain common sense...
But on the other hand, having your website show up in front of an active searcher looking for your product or services, has got to be one of the most awesome advances in marketing since the telephone... They've already overcome all the majority hurdles... Like do I need it, should I spend the money, can I afford it, etc...
SEO vs PPC
SEO (long term, least expensive, but takes time)
PPC (short term, fastest, but expensive, need cash)
Which Provides You the Better Value?
SEO (Search Engine Optimization, or naturally ranking high in the organic results) or PPC (Pay-Per-Click ads, the Sponsored Links and purchased ads on Google or Facebook)?
Well, the stats show the majority of the clicks come from SEO.
Don't get me wrong, there are certainly times to use PPC - like when you're first launching your company, it's a great way to get your name out there fast. Or for a limited time offer or special event, PPC is an effective way to get exposure that SEO wouldn't have time to contribute to.
But, if you stop paying it stops as well... On the other hand, SEO finds you active seekers who are looking for your product or services... and they can find you 24/7 on autopilot!
IT'S NOT ALL ROSES
Unfortunately, too many people that contact me don't understand the challenges with SEO...
#1 - SEO is a long term process. It’s a marathon not a sprint. If you need results today you’re out of luck. Results are not instant and can take months.
#2 - SEO is not cheap. If you find it for cheap, more than likely you are not getting good SEO.
"SEO is an investment in your business"
Here's How I Work:
Save time and money
My customers always want the best price possible.. So, to streamline and reduce the costs of my services, I run everything online... Meaning all correspondence is done over email.
I do not do in person visits or get on the phone because time is money and you want the best possible price for your dollar.
I live in a remote place in the mountains where there is no cell service and it's an hour drive to the nearest small town. But I'm also not tied to a location... Which allows me to work on any business around the world.
Besides, you're hiring me to rank your website not to shoot the breeze.
Billing
Most SEO's won't tell you what their prices are because the raise them according to what they think the client will pay (which I think is pretty shady).
My prices are listed at the bottom of the page.
Payment is setup as a recurring payment with PayPal, where you will be auto billed each month.
Reports
My reporting is cloud based, so once I setup your account you can check your rankings from anywhere and at anytime 24/7.
However, I do send you a monthly email with login details and what I’m seeing or working on to help keep you informed.
If you have any questions you can always reply back or just send me an email and I'll get back to you ASAP.
Process
There are no long term contracts it’s month to month, you can cancel at any time, so the burden is on me to get you results.
Plus, you get me Exclusively, I do not work with direct competitors as that would not be fair to my current clients.
So to keep it simple here are the 3 Steps to SEO:
1. Analyze - analyze your site to see where it needs work.
2. Optimize - based on the analysis suggest changes.
3. Build Backlinks - then build links by creating a content network.
The goal in SEO is to give the search engines what they want and in return they’ll reward you with high rankings.
3 questions you should ask a consultant before you hire them:
1 - How long have you been doing it?
(Because if they’ve been at it long enough that usually means they don't know what their doing) - I’ve been at it for almost 2 decades.
2 - Do you do it full time?
(Because if they can’t make a full-time living or sell a bunch of other things like PPC then they’re usually not very good at it) - I do SEO that’s it.
3 - Do you do it for yourself?
(Because let’s face it, if you’re any good at it you’re going to do it for yourself) - I own many websites and I am rated as a top buyer of websites on one of the leading platforms for selling web businesses.
Past Customers
